Sex Sells. But, can it sell Chiropractic?
We’re not talking about “sexy” imagery or “sexual” marketing – literally talking about the act of sex and sexual performance.
We know that the sexual performance enhancement industry is booming. Just look at the data for sales for Viagra and Cialas . And now there is the option for women but just like the medications advertised to men, there are some serious risks.
So if we know Chiropractic is one of, if not, the best and safest option to help improve sexual performance why aren’t we marketing the f**k out of it?
The market share is there for the taking
Let’s look at Google trends for key search terms.
1.9 million searches a year for rubric 5 paragraph essay write my essay help sample academic report writing template go here how can i edit a pdf file on my ipad get link http://www.cresthavenacademy.org/chapter/assignment-sample-pdf/26/ case study examples medical laboratory https://soils.wisc.edu/wp-content/uploads/index.php?apr=discrimination-case-study cialis commercial bob process example essay https://homemods.org/usc/defining-moment-essay/46/ https://climbingguidesinstitute.org/6488-free-slide-presentation/ free gmat sample essays source link english exercises year 6 paper 1 writing academic english longman pdf intellectual property assignment generic viagra vs brand name essay schreiben funoten source site go site dissertation proposal define thesis statement for autism research paper https://greenechamber.org/blog/custom-homework-ghostwriters-sites-for-masters/74/ deforestation essay in english https://www.cochise.edu/academic/cosemo-homework-help/32/ http://v-nep.org/classroom/need-help-writing-essay/04/ http://www.naymz.com/500-word-essay-already-written/ http://go.culinaryinstitute.edu/write-an-essay-on-the-topic-my-favourite-meal/ buy rulide follow url “Erectile Dysfunction” vs 343,000 results for “Erectile Dysfunction and Chiropractic” – That means there is still 83% of a captivated audience to cover.
97k yearly searches for “low libido” vs 60k total results for searches of “low libido and chiropractic”
How about 3.6 million searches a year for “Menopause” vs 520,000 results for “can chiropractic care help menopause”
(source Google trends, adwords and search history)
Why aren’t more chiropractors focusing on sex?
We can’t really answer the why…be we help with the HOW!
How to market “SEX” for Chiropractic
1. Set up seminar and talks focused on niche issues
From menopause to erectile dysfunction to Orgasms there are at least 4-6 opportunities a year to host a talk on these subjects. Maybe partner up with a local Adult erotic store or sexual therapist to help.
(Side Note: For the last 4 years one of my practices has run an event called “The Big O” it is by far are most attended event and 33% of attendees bring a friend who has never visited our practice.
2. Run Adwords on Keyword related problems in your area
We are a nation that looks to Google first so capitalize on that! Use Adwords Keyword planner to help.
3. Provide Digital Content on the Subject
From Youtube to Instagram and all the Facebook posts in-between there are enough distribution models to get your message across.
- Blog and Share
- Take photos of workshops
- Tweet out stats and refer back to your weblinks
- Best yet – create a video – like Dr. Tim Langley here: