Is your website missing on Google search? It may be because of “Possum”
Phil Rozek, of Local Visibility System was the one who suggested the name. The reasoning behind this choice in name is that a number of business owners thing they’re Google My Business listings are gone, but in reality, they aren’t. They’re just being filtered. Basically, they’re playing possum.
There were dozens of ranking reports that were analyzed by Joy Hawkins, who wrote a post about this new ‘Possum’ update, and everything you need to know about it, and you should check it out by following the link below.
Google is now filtering based on address and affiliation.
For example, you might have a chiropractor office that has three separate listings for individual practitioners and then one listing for the practice itself. These separate profiles would all link to the same website and use the same phone number. Usually, only one or two of these would show up in the local results, and the others would be filtered.
Possum seems to impact businesses in shared locations with multiple providers in the same categories. This includes practitioner listings.
Search results vary more based on slight variations of the keyword searched.
I’m seeing lots of reports of variations of the 3-pack based on slight keyword variations. Previously, you would often see fairly similar results if you typed in “Los Angeles Chiropractor” or “Chiropractor Los Angeles” or “Chiropractor Los Angeles CA.”