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“I’ve been a proponent of personal branding as a core strategy for SEO for many years now. With a personal brand, you’ll have an easier time securing guest posts, building user trust, and driving more traffic to your website. However, a shockingly low number of brands have taken advantage of this in their SEO efforts. As social media platforms like Facebook continue refining their algorithms to favor individual posts over branded posts, I anticipate we’ll see more companies and organizations take advantage of personal branding. This will simultaneously lead to more opportunities and more competition, so watch out—and make sure your strategy is in order.” Jayson DeMers – source
Jayson talked about in a previous article how personal branding can have a huge impact on your marketing, including;
- Content will appeal better due to authorship potential
- Increased reach on social channels
- Higher trust factor from your audience
- Diversifying your audience segments
- Ease of Entry
So how could a Chiropractic office utilize Personal Branding & SEO
How about a CA Blog and Channel?
This is the first idea that comes to mind when amplifying personal branding within your office.
First, as we’ve talked about in many webinars, posts and shares, we would have our CA set up as an author on our WordPress website.
Second, we would have articles written from the CA’s point of view.
Third, we would optimize and build the CA’s own separate social channels, including LinkedIn and Facebook and then distribute via those channels.
We’d also start building the visual side of the brand with Youtube, Facebook, and Instagram videos and make them congruent with the articles.
The benefits of this would be tremendous, as you are building the value of your team all while extending your reach and potential conversions through an alternate mean,
Here are some extra pointers:
- Make the CA’s resume search-friendly on LinkedIn
- Make sure the content is “Signed by the Author”: Google Authorship
- Setup separate channels via Twitter, Vimeo and Tumblr for extra SEO juice.
Hopefully this sparked an idea for your practice!