December 28, 2016

The one thing every Chiropractor needs to start doing right now

By chirosushi In Chiropractic Success, Marketing, Practice Management, Social Media Marketing

Guest Post from Dr. Shawn Andrews of The Inspired Chiropractor 

Catch Dr. Andrews on our Sunday Social Media Panel at the ChiroSushi Summit

remember being a kid and hearing all the “old people” talking about how fast time goes by.  I thought it was ridiculous, and said I would never be like that when I got older.  Of course, here I am, an “old person” lamenting about how fast time goes by.

As we approach the end of the year, now is the time to start planning for next year.  Next year will be here before you know and you have to have a plan if you want to grow your practice.  Here’s how I go about this process.


how to write a professional profile about yourself feeling tired when doing homework imperial college thesis corrections how to write to martha stewart go to link website to write essays buyin viagra online cialis long term efficacy enter site paragraph essay pay for coursework uk viagra overdose side effects essay professional thesis about mathematics philippines the importance of following instructions essay get link buy levitra usa enter site get link online writing service follow link viagra cream for women pongal festival essay in tamil language click viagra quantity restrications essay writing topics for kids how should an essay be structured andrew carnegie essay go Standard Office Procedures vs Events

I list both out in my marketing calendar and how many new patients I can expect from them.  This is based on past experiences.  For instance, in January I have planned that I will get 5 NP patients from our annual event Christmas/New Years gift of health mailing.  I will probably get more than that but I like to underestimate so I am overly prepared with activities.  I learned a long time ago not to put all my eggs in one basket.

An example of a standard office procedure would be running FB ads.  I do this each and every month.  For January I hope to get at least 2 NP.  I do this for all my events and sources of NP including google, unsolicited referrals from patients, professional referrals, and referrals from networking relationships

A Word About Networking

I do have in my plan, numbers of new patients to expect from various networking activities I have in place.  But those NP are coming from established relationships that I have nurtured over time.  I also have a list of business and people that I will contact in January to establish those relationships with.  I don’t expect any new patients from them yet.  You have to get people to know, like, and trust you before you can expect referrals.

Know Like and Trust

People do business with people they know, like, and trust.  You can’t cut corners when it comes to this process.  We have all gotten those cold calls at our offices from credit card processing companies.  “You are paying to much,” they say,  “switch to us.”

None of us have ever switched companies based on those obnoxious cold calls.  If you see networking as going to businesses and handing out business cards and asking what can they do for you, you are no better than those telemarketers.

Instead, go into the business and get to know them.  Listen more than you talk.  Find out how you can help them.  Then help them.  If you do that consistently they can’t help but know, like, and trust you.  Then the referrals will flow in.

So get to work today, and start planning for your success.

Want to get more new patients from Facebook without creating ads?  Want to generate more online reviews?  Click the image below to get our FB Marketing Hack to learn how we have consistently done both month in and month out.

Leave a Comment