April 9, 2016

How Gov. Rick Scott Put The Viral Starbucks Medicaid Rant Video To Work

By Tristan Schaub In Marketing, Politics

Florida Gov. Rick Scott’s political action committee has put out a new ad that goes after Cara Jennings, the woman who confronted him at a Starbucks and called him an “asshole.”

On Tuesday, the Republican governor visited a Starbucks in Gainsville, Florida, where Jennings happened to be working on her laptop.

“You cut Medicaid, so I couldn’t get Obamacare,” Jennings shouted at him. “You’re an asshole. You don’t care about working people. … You should be ashamed to show your face around here.”

Scott tried to defend himself by saying he had created 1 million jobs. But Jennings wasn’t impressed, questioning whether any of the patrons around her had a great job lined up.

The exchange, captured by fellow Starbucks patron Stephen Bender, quickly went viral. –source

How this applies to Chiropractic and Chiropractic Marketing

From a marketing perspective we love the fact the Gov. Scott rebounded a viral video against him and utilized his own platform and agenda.

Whether you agree or not with his politics, this is not your typical approach in politics or business. This could change the game of content from user to business and how it can be repurposed.

Chiropractors could use this approach with Big Pharma

From reaction videos to blog responses, Chiropractors should look at this at as the ultimate example of how to repurpose content and start a conversation.

Another example of this was our own answer to a blog regarding Donald Trump and Chiropractic recently.

Search around and spend time finding content you can argue and get your point across!



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