November 29, 2016

Should You Extend Your Office Hours?

By chirosushi In Chiropractic Success, Practice Management
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This post is brought to in part thanks to ChiroCulture

Two Reasons to Extend Your Office Hours

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You are in Growth Mode

There are two common questions a startup founder will ask an early stage team member.

  1. What can you live on?
  2. Do you mind not having a life ever again

When you are in growth mode you have to become the most tenacious human being ever and offering up extended hours over your competition can give you quite a leg up.

More potential exposure

One thing some practice owners aren’t aware of is when you update your hours in your Google My Business account is that it also helps you with potential patients who are doing local searches for Chiropractors.

For example;

A practice who updated their closing hours from 5pm to 8pm noticed their Google places listing jumped up over those who were at the present time of searching closed.

Another effect was that this also translated into their online word of mouth via online reviews and social proof from patients videos and testimonials.

More importantly, they grew 8 new patients a month from this change.

Even if you only committed to doing this half the year for a 2-3 year growth cycle you could potentially build a base of 400 patients (using avg. Chiropractic LTV data) to work with for life.

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Congruency in Messaging

If your website, flyer, brochure, Facebook ad and/or business card says you provide excellent service to patients then shouldn’t you back it up? 

If patients miss school or work to come see you, can you honestly say you are providing the best service, especially if other local providers do offer longer hours?

Serving patients and providing them options make you a more viable option to prospective patients.

Work Life Balance?

A doctor’s work is never done and this might not be the wisest option for some providers. But, if you are looking to offer a more robust customer experience and increase your base of patients this might be just the option to explore.

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