If you have a templated, cookie cutter website, Duplicate content might be the reason your search engine rankings are not where they should or could be.

Chiropractic_Duplicate_Content_

Honestly, it should be labeled “identical content” but the term thrown around the industry is duplicate.

What is duplicate content?

Duplicate content is a term used in the field of search engine optimization to describe content that appears on more than one web page. The duplicate content can be substantial parts of the content within or across domains and can be either exactly duplicate or closely similar. [1] When multiple pages within a web site contain essentially the same content, search enginessuch as Google can penalize or cease displaying that site in any relevant search results. – Wikepdia

But what I’m referring to is the lazy and unethical product that sites like Prosites, ChiroMatrix Officites, Sesame and the Online Practice (just for example) pawn off on their clients as Blogging and Website management.

I can only imagine how these sales conversations go.

But what bothers me, what irks me, what p****s me off, is that they are hurting doctors.

Why duplicate content hurts your SEO ranking

Google spam master Matt Cutter has acknowledged that duplicate content is inevitable and not something you should be too concerned about unless it’s considered “spammy.”

Our internal study has shown that a majority of Officite websites rank considerably lower than non-Officite websites.

Why?

Because rehashing the same article on multiple sites is the  definition of spam!

Some of these offices are in smaller rural areas where the content isn’t be weighed against much else.

But, when the saturation level of  practices in one location increases, most of these sites are ranked between page 2-6 on the primary search engine terms.

If you aren’t on the first page what does it matter right?

What hurts a search engine ranking?

The best way to analytically look at your site in regards to duplicate content is a simple formula.

Does my unique content % and standard content % outweigh the duplicate content %?

Most templated or cooking cutter websites are the opposite – the duplicate content is at a higher percentage than the typical content and the unique content.

So it’s important to have unique content?

In testing the top 3 organic ranked websites in multiple cities and towns, we found one common denominator.

Their unique content % was high and always outweighed the duplicate content.

It’s a pure theory but also one that might require skipping the $50 website management companies and indeed investing in yourself and your practice.

There is still so much opportunity on Google!.