December 11, 2017

Dear “Facebook Ad” Specialist: Your Pitch Sucks

By Tristan Schaub In Chiropractic Success, Marketing, Opinion

But I love you…and I can help you….

It seems like every other day I get this templated message from someone in my Facebook messenger

Hello Tristan,
 
My name is ___________ and I see you’re in the group called __________
 
The reason I send you this message is because I’m looking to partner with some Chiros/ Chiropractic clinics to run their Facebook Ad Campaign for free!
 
I currently run Facebook Advertisements for Gyms, Dentists & realtors BUT I’m looking to bring on 5 more new clients.
 
I’d love to work with you on some FB campaigns to prove my worth and earn your business. Ideally, I would hope to get you new patients through your doors.
 
I will waive my fee, do ALL the work for free (all you’ll need to do is pay for the advertising spend) to generate results then use that as a case study to get more clients for business.
 
It’s really simple…You get the leads, I get the results, we’re both happy
Is this something you’d be interested in?
 
_______________
Facebook Ads Specialist
Helping Businesses grow through custom digital strategies
 
FYI,
I’m looking to work with 5 case study clients this month so please let me know asap and we’ll get you going…to be fair, i’ll be asking quite a few businesses
Let’s start line by line
1. My name is ___________ and I see you’re in the group called __________
A. I’ll let the Rock share my insights:

B. Feed my ego…let me ______________________________________(content blocked out because you can pay for it)

2. The reason I send you this message is because I’m looking to partner with some Chiros/ Chiropractic clinics to run their Facebook Ad Campaign for free!

Exhilarating….

oh wait…did you say Free?

Free..aw come on now…you know my people. They. Love. Free.

Look at this s**t – We love this s**t! FREE!!!!!

I’m gonna remember that you said though…FREE…FREE…FREE

3.I currently run Facebook Advertisements for Gyms, Dentists & realtors BUT I’m looking to bring on 5 more new clients.

Wow.

So you must be really well versed in a few markets that are HUGE industries- And their clients are ALL unique so you must have went to some pretty big school for this? I’m sure you are going to tell me a little bit about your background, training and quantifiable results next?

At least you are going to give me some social proof right? Probably a testimonial from a dentist, gym owner or real estate agent I know?

Right?

4. I’d love to work with you on some FB campaigns to prove my worth and earn your business. Ideally, I would hope to get you new patients through your doors.
Oh…
5. I will waive my fee, do ALL the work for free (all you’ll need to do is pay for the advertising spend) to generate results then use that as a case study to get more clients for business.
But…wait…you…said Free?
And don’t you have case studies? Why didn’t you just send me that first…
I’m so confused. Are you legit? Or not?
6. It’s really simple…You get the leads, I get the results, we’re both happy
Is this something you’d be interested in?
Why does this sound a robbery or hostage situation?
7. _______________
Facebook Ads Specialist
Helping Businesses grow through custom digital strategies
 
FYI,
I’m looking to work with 5 case study clients this month so please let me know asap and we’ll get you going…to be fair, i’ll be asking quite a few businesses
Translation: “My goal is to make at least $7,500, I REALLY NEED IT BAD and I plan on spamming 5,000 other Chiropractors right after you.

There are just SO many issues with all the pitches I’ve seen – and this one above is the standard.

The ultra lazy will send you a message that is a basically “Hey do you want leads?”

The better ones will try the “Can I help you/serve you strategy” but usually pivot to quickly.

Either way…the Majority SUCK.

Let’s discuss the “Free Issue”

This is my biggest problem usually.

Because if you really are going to do it for free then do it for free. Don’t do a bait and switch immediately in your pitch.

You got two options and they usually depend on your situation.

You charge what you are worth- because you can back it up with proof

or

You do it for FREE – 100% – You eat the add spend – because you are just starting out in an unproven market.

Are you an entrepreneur? Then prove it – and risk it.

Look…I get it.

I’ve been on that other side saying, “Doc…just give me a chance. Let me show you.”

But there was a safeguard. A money-back guarantee or no-money down.

Is it because you went “Cold” with me?

There are going to be plenty of those out there who will mock you for your “cold” reach arounds…oops…I mean reach outs.

But I’m not that guy.

You see I f**king LOVE Sales.

I love sales so much I got Grant Cardone to speak at my 1st ever seminar!

I love the cold call, cold email, cold Linkedin message, the cold Facebook message and even the cold stop-by.

I’ve done it all.

And I’ve been pretty successful with it. 

(^^^^^ – This would apply to #1 – wink, wink)

And I can help you.

From prospecting and hunting.

To marketing and closing.

And everything in between.

  • Prospecting
  • Cold Calling
  • Cold Emailing
  • Cold SM Messaging
  • Copywriting
  • Setting Appointments
  • Consulting
  • Building Your Pitch Deck
  • RolePlaying
  • Follow Up
  • Closing
  • Referral Building
  • and much much more…

I will 11x your investment in 30 days.

Just reach out to me on Facebook

And if you don’t take my offer?

Well…

Let’s just say you really don’t want to see what happens next

I kid…I kid…

(Do I?)

Actually…

I’ll just keep promoting those who CAN get the JOB done and back it UP!

Like Shawn Andrews and  ChiroKangaroo