December 20, 2016

Should Chiropractors Be Concerned with the Facebook “Fake News” Issue

By chirosushi In Marketing

The Short Answer is Yes…and here is why!


Let’s take a look at how this could affect Chiropractic content by diving into the steps Facebook is taking to curb “Fake News.”

Easier Reporting

As Facebook said:

“We’re testing several ways to make it easier to report a hoax if you see one on Facebook, which you can do by clicking the upper right hand corner of a post. We’ve relied heavily on our community for help on this issue, and this can help us detect more fake news.”

What’s the problem with “Easier Reporting?”

The media’s widespread panic alerting of “Fake News” and the steps to take to stop it could also derail controversial, and or quality content that some people just don’t agree with.

This could include Chiropractic content designed to educate and inform the public.

In the wrong hands, this reporting feature could possibly do more harm than good.

Flagging Stories as Disputed

Facebook stated

“We believe providing more context can help people decide for themselves what to trust and what to share. We’ve started a program to work with third-party fact checking organizations that are signatories of Poynter’s International Fact Checking Code of Principles. We’ll use the reports from our community, along with other signals, to send stories to these organizations. If the fact checking organizations identify a story as fake, it will get flagged as disputed and there will be a link to the corresponding article explaining why. Stories that have been disputed may also appear lower in News Feed.”

Here are the basics: Stories deemed “fake” will not be removed from Facebook, but they will be “flagged,” meaning a small notice will appear below them, stating they have been “disputed by third party fact-checkers.” Facebook has enrolled media and nonprofit groups to do this fact checking. The first four are ABC News, PolitiFact, The Washington Post, and Snopes. If at least two decide that a story doesn’t pass the smell test, that story will get the flag.

This is a clever business move by Facebook. The participants have stated they’re doing this for free as a public service. But this service will help Facebook improve its algorithms, which decide what posts appear in your news feed. That algorithm, of course, is Facebook’s top-secret weapon, since it’s what keeps us coming back to the site day after day after day. -source

The problem with this is sites such as Snopes will have power over what they deem a fake story

And we all know which way Snopes leans.


The systems set up by Facebook look like they could impact the alternative health world on issues such as Big Pharma, Vaccines and more.

While trying to stop the fake news, this also could mean stopping the truth from being found because how can we ultimately trust the fact checkers?

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