October 20, 2016

Is Your Chiropractic Website Ready for the Great Google Divide?

By chirosushi In Marketing, Marketing Tools, Website Marketing

Google just announced that within MONTHs they are going to divide their index between mobile and desktop – and the MOBILE index will be the primary index.

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The announcement came in the keynote from Gary Illyes at Google (basically the new Matt Cutt’s) on Thursday at Pubcon Vegas 2016.

With separate indexes for both mobile search and desktop search, Google could run search algorithms separately through each, meaning the search giant would no longer have to use its current method where desktop data is extracted and used to determine mobile rankings. When he announced the news, Gary Illyes said that the mobile index would become primary, meaning the desktop index would be less up-to-date. By how much, however, remains unclear.

Until Google officially releases further information on the way that the indexes will work, it is unclear exactly how they will be implemented.

So what should you do to prepare?

  1. Make sure your website is mobile-friendly with Google’s Mobile Friendly Testing tool
  2. Second, consider adding AMP (Accelerated Mobile Pages) to your site
  3. Register for ChiroSushi in Las Vegas – we’re going to have a special Sunday Search & Social Session – more info coming soon!
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Sources:

http://www.clickthrough-marketing.com/google-will-divide-its-search-index/

https://www.thehoth.com/blog/google-index-divide/

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