Why wouldn’t this Chiropractic Entrepreneur have one of the best websites ever?
What do we love about Shawn and Lacey dot com?
Let’s start with the BADASS HERO IMAGE
A hero image is a website design term used to describe an oversized banner image at the top of a website. Sometimes called a “hero header”, it serves as a user’s first glimpse of your company and offering because of its prominent placement towards the top of a webpage that usually extends full-width.
Hero images set the stage and narrative for what you are all about and this image is PURE Shawn and Lacey
Next, let’s look at Highly Optimized Blog Content:
One of the best ways to game Google and other search engines are fresh,unique-user-generated content and this website is LOADED!
List based content examples:
But the site also conquers the media challenge in a very effective way
Shawn and Lacey understand their audience. Providing content about current issues in their community opens the door for them to be the health authority.
It also gives them fresh content to feed the search algorithms which helps with rankings!
Mobile Friendly & Responsive Design with BRANDING
The site is beautifully designed for mobile and desktop and includes a clean user-interface.
The best part is the cohesive branding which SELLS the doctor without SELLING the doctor.
The download features make the site conversion ready for patients to easily come in the door and start care.
This is our favorite part!
So most cookie-cutter and templated based websites have what we like to call “The Bland Effect”
You know the type the right?
Just “stuff” and “noise”.
But this site GETS IT.
First, they feature YouTube Reviews embedded into the testimonial page. This is great because it gives an opportunity for the prospective patient to see transparent and real feedback with the patient.
Second, the videos are optimized for topic or pain points – so if a prospective patient wants to hear about their issue from a satisfied patient they can! Plus, they get to meet the doctor before they even come in.
Lastly, from the SEO perspective this is huge – and one of the reasons this site ranks so high in search results.
Embedding the YouTube videos gives weight to the actual YouTube videos hosted on YouTube – which is now the second most used search engine and owned by Google.
They created a win-win-win experience using this technique
There is so much more we love about this site from a design and function standpoint, but we encourage you to browse around it and take some pointers for yourself: http://shawnandlacey.com/
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