“Chiropractors have a take it or leave it mentality. And people are leaving it …”. – Richard Avery.
Richard Avery, your last podcast was brave brother.
If we don’t adopt a message that is in the perspective of our prospects, we will always be the minority and continually suffer negative brand equity.
Listen, the chiropractic paradigm is ahead of its time (probably by at least 100 years). And if we want them to adopt the chiropractic paradigm, we MUST meet them where they are at, THEN evolve them.
I once had a patient named Sally that asked to read my green books.
1 year prior, she FIRST came to see me for the typical idiopathic low back pain. Same story, you’ve heard it before … Rx, PT, surgical consults yada yada.
I was fresh out of Life University daydreaming of falling keys and the aphorisms on the walls in Annex C. I was “adding light” instead of trying to “take away darkness”. – Reggie Gold. I was sold that this philosophy was RIGHT and that I would be boots on the ground to perpetuate and deliver this to my world.
But Sally got none of that. She got what she wanted and fast. Saved her from an unnecessary surgery and a lifetime of pain meds. And over time she evolved in her understanding of what true health is. Then she leveled up again, then again, then one more time … until she asked for more. Then finally came the falling keys and innate intelligence.
People EVOLVE in their understanding for everything. Yes, even chiropractic. And some people never get there. That’s ok. Hell, most chiropractors never get there.
But OUR job is to …
Sell them what THEY want while educating them they could HAVE.
This is what “CLOSING” does. It OPENS the next level. And the process repeats. Perhaps we should call it GROW or ENLIGHTEN?
Nah, I already bought the URL.
Take it or leave it? RIGHT attitude for yourselves. WRONG attitude for your community.
It’s all perspective.
Dr. Bai has always thought of himself as a teacher. As the co-founder of CloseForChiro he has worked with countless colleagues helping guide them through almost all practice situations.