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Businesses spend a great deal of time and effort creating and sharing content with their networks. However, if customers aren’t engaging with those posts, they’re a wasted effort. Interactive content like quizzes and polls are a great way to capture customer attention to subtly get a message across. Successful brands will learn to use interactive content to engage customers while also learning more about them.
Director of Digital Marketing for CreativeOne, Clifford Blodgett says, “We use interactive content to engage and educate our customers while collecting data like email addresses, phone numbers, and financial details in a less obtrusive way.”
Best Option for Chiropractors? Use live video-streaming.
If a giraffe’s live birth can attract more than 232 million viewers, it’s time to sit up and take notice. When Oliver, the spindly-legged baby, came into the world in April 2017 at a Connecticut zoo, he was long-awaited, thanks to a continuous live video stream from the zoo’s facility housing Oliver’s mother and father.
The zoo used the experience to drive donations and impart animal education. Similarly, your business may be able to make use of live streams as well. Start small by streaming a talk, event, chat, product demo, etc.; then, evaluate, experiment and repeat.
Make the audience part of the marketing.
Stay on social media long enough, and you’re bound to see tons of calculators, quizzes and infographics come your way. What makes those vehicles so effective? They grab your attention and draw you into the story.
Your input is what makes these marketing experiences feel a little unique, a little different and a lot more customized.
Some other examples of interactive content to try:
- Interactive Whitepapers
- Interactive Web Pages
Want to try a real world example? Try the New Patient Calculator Here