June 7, 2017

Youtube Video SEO in 2017 Best Practices

By chirosushi In Marketing, Marketing Tools, Social Media Marketing

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Optimizing your videos in YouTube

Optimize the following elements within YouTube for best results:

  • Title: Focus here on both keywords for searches and CTR for views.
  • Description: Start your descriptions with a link to the most relevant page on your site to create the potential for referral traffic. Use long descriptions (more than 250 words) within YouTube to provide information to their search engine about the content of the video.
  • Tags: Include the primary topic of the video as a tag, and include 3-5 related topics as tags as well.
  • Transcript: Upload a transcript directly to YouTube for closed captioning and relevance. Use their transcribe and auto-sync option for simplicity and time savings.
Star Wars Teaser YouTube Video SEO Best Practices Portent

Source: Check out the rest of  Video SEO in 2017 Best Practice Guide

 1. Place your title in quotes. Add branding at the end. Avoid dashes. Use “:” and “|”

2. Video Description: Start with main keywords you are trying to target or just copy and paste your title in the first line.

3. Video Description: Link to every social platform you own and relevant URLs.

4. Tagging: Use http://keywordtool.io/youtube to help you find related tags.

5. Tagging: Start with your video title and then most important keywords. Find a balance between what people are searching the most and what’s RELEVANT with your content.

6. Annotations: every one of your videos should annotate to at LEAST one more video (playlists are better).

7. Annotations: put at least one subscribe annotation near the end of all your videos.

8. Playlists: create relevant playlists using your videos and strategically using other people’s relevant videos. The titles and descriptions of these playlists should be keyword rich.

9. Pro tip: Have your audience make comments. The more people commenting, the more keywords, thus more chance for discovery via SEO.

10. Post regularly–minimum of twice a week. Monday and Thursday mornings are generally the best times to upload videos.

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