You’ve probably heard “Content is King”?
But, how can content marketing help a doctor or healthcare practice?
First a brief description:
Content marketing is any marketing that involves the creation and sharing of media and publishing content to acquire and retain customers.
To be a doctor is to teach. There is no better way to “feed consumers and potential patients” your expertise than strategic deployment of high-quality content.
So here are a few reasons why employing a content marketing strategy will help a doctor or healthcare practice.
1. It’s an inexpensive marketing option
Some doctors have the time to write their content while others can employ writers from $10-$300 an article. Because one article can be used over and over in your strategy even a highly optimized blog at the $300 range is an affordable option.
2. It can help you with Google
Search engines like Google love fresh, unique user-generated content. Having an active blog, Youtube and podcast can help you with your rankings.
The future belongs to the companies that instead of barraging consumers to “buy us”, ask them to “trust us.” They’ll do this by replacing much of those ads with relevant, informative content that drives trackable brand awareness and trust.
3. Content Marketing Builds Trust and Trust Sells
As a doctor, you went to school so you would have the answers. You constantly stay up to date with current CEU’s, so you can have the answers. Having the plan to share those answers can establish your authority and help sell you as an Expert in your community.
4. Content Marketing is Trackable
From shares to clicks and even heat maps, you can track insights and analytics that traditional editorial marketing methods just can not offer.
Engagement enhances reputation and inspires referrals. People who are emotionally bonded to a practice or practitioner are informal ambassadors, typically ready to vouch for the people they know and like. Things you share with the audience, and things they share with others, extends your message. Using this platform spotlights you as a thought leader.- Healthsource.com
- Average website conversion for companies with defined content processes is more than twice that of companies without (5.9% vs. 3.8%). (Kapost)
- Using content-driven tactics saves an average of 13% in overall cost per lead. (Hubspot)
- 82% of marketers who blog see positive ROI for their content-driven marketing. (State of Inbound Marketing)
- Brands that create 15 blog posts per month average 1,200 new leads per month. (Hubspot)
- 77% of buyers say they are more likely to buy from a company whose CEO uses social media. (Emarketer)