March 16, 2017

3 Things You Should Never Say To Your Patients

By chirosushi In Chiropractic Success, Communication

“I’m off today.”

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“You can trust me.”

Saying “trust me” to a patient isn’t going to build trust and may even have the opposite effect. To properly handle your patients trust you must understand that people believe what they see, not what they hear.

Always, always show written material to support your presentation or proposal. Make sure to use third-party materials when collecting facts for your patient that support what you’re saying — this adds external credibility to your claims.

“It’s our policy.”

Nobody ever wants to hear this, ever. This is a perfect opportunity for you to practice the golden rule, because you know you hate hearing it. Nobody cares about a practice policy, they care about the service they are provided, so don’t use it as a way to justify why you can’t, or won’t, do something for a patient.

If you have a policy that conflicts with the comfort of the patient, either break it, don’t bring it up or come up with a solution before you propose a problem.

Sell the reason.

Learn more about ChiroSushi Summit Keynote Speaker Grant Cardone

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